Want more people to find your website? One of the best ways to do that is by using on-page SEO. On-page SEO means making changes to your own website so search engines like Google can understand it better. When your site is clear, helpful, and easy to read, it has a better chance of showing up on the first page of search results. Here are simple on-page SEO tips to help boost your rankings and bring more visitors to your site.
1. Start with the Right Title
Your title is the first thing people see in search results. It tells them what your page is about. A good title should include your main keyword and still sound natural. Make it short, clear, and interesting. For example, instead of “Home,” try “Affordable Cleaning Services in Nairobi.”
A strong title helps both people and search engines know what to expect from your page.
2. Write Clear, Helpful Content
Search engines want to show content that helps people. That’s why your page should answer questions, solve problems, or offer useful ideas. Use your main keyword early in your writing, especially in the first 100 words. But don’t stuff the keyword everywhere—keep it natural.
Write in short paragraphs. Use simple words. Make your content easy to read and helpful to your visitors.
3. Use Headings to Organize
Headings break your content into sections. They guide readers and help search engines scan your page. Use headings to show what each section is about. Your main heading should include your keyword or a close match.
Use headings like this:
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Main idea: “On-page SEO Tips”
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Next idea: “Use Keywords Naturally”
This makes your page easier to read and more likely to rank well.
4. Include Internal Links
Internal links connect your pages. If you write about “SEO basics” on one page, link it to another page about “Keyword research.” These links help people explore your site and spend more time on it. They also help search engines understand how your pages connect.
Use links that feel helpful, not forced. For example:
Want to learn how to choose the best keywords? Check out our beginner’s guide to keyword research.
5. Use Images with Alt Text
Images make your content more interesting. But search engines can’t “see” images—they read the image description, called “alt text.” Add alt text that describes what’s in the picture and includes a keyword if it fits naturally.
For example, instead of writing “image1.jpg,” use “SEO checklist on a laptop screen.”
6. Improve Page Speed
A slow website can hurt your rankings. People leave pages that take too long to load. Use tools like Google PageSpeed Insights to check your speed. You can improve it by compressing images, removing unused plugins, and using a reliable hosting service.
Fast-loading sites are better for users and get ranked higher.
7. Make It Mobile-Friendly
Most people use phones to browse the internet. If your website isn’t easy to use on a mobile screen, it will turn visitors away—and search engines notice that. Make sure your site adjusts to different screen sizes and works well on phones.
Use buttons that are easy to tap, text that’s big enough to read, and pages that scroll smoothly.
8. Use Short, Clean URLs
Your web address (URL) should be simple. Avoid long strings of numbers or random letters. A good URL might look like:www.yoursite.com/on-page-seo-tips
Use hyphens between words, and include the keyword if you can.
Conclusion
On-page SEO is something you control—and it can make a big difference. By writing useful content, organizing it clearly, and making your site easy to use, you help both search engines and your visitors. Follow these tips, and over time, your rankings will improve.
Keep checking your site, update your content, and always aim to offer real value. That’s the key to lasting online success.
